Events / Sightseeing
The city of Shinjo is attracting those people who see in the overwhelming scale. Starting from the beginning of the summer tradition "Shinjo Festival" (UNESCO intangible cultural heritage/country important intangible folk cultural assets), there are plenty of fascinating festivals and events throughout the year.
So why don’t you visit and experience the charm of Shinjo which is changing with each season?
Shinjo Festival (every August)
A city with population of about 40,000 people in the city is flooded with 500,000 spectators during 3 days!! All spectators are approaching to see "Shinjo Festival".
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Color of Seasons ~Where do we go ?~
Shinjo is a city that became prosperous as a castle town of Shinjo clan that ruled Mogami area for 243 years. Why don't we visit ruins and the place which is related to Matsuo Basho?
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A place for producers and buyers to interact ～Kito Kito Marché～
This citizen participation based market is held on the 3rd Sunday of every month from May to November. The reason for this place's popularity is being able to enjoy a variety of different flavors in one place.
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A treasure trove of artwork by Japan's top manga artists, all in one place: The Shinjo Mogami Manga Museum!
The Shinjo/Mogami area has been called a "mangaka holy land" for having produced so many manga artists. Come check out the newly-opened Shinjo Mogami Manga Museum!
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Snow Country Wonderland
Inside the Kamuten Park, near the JR Shinjō Station East Exit, a snow attractions theme park is born!! Banana Boat, snowmobile, sleigh rides and more, right next to a bullet train station in a huge white landscape where you’ll have lots of fun playing in the snow.
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SmartDoll
In 2013, SmartDoll was accredited by the Japan Tourism Agency as the official mascot character for Shinjo City. It is a 60cm multi-jointed movable fashion doll. Traditional craft designs were adapted to produce stylish and fashionable dolls for the international market.
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