Congratulations on the registration in UNESCO UNESCO Intangible Cultural Heritage!
We will introduce plenty of sights of the Shinjo Festival which boasts of the world.
Focus on the 260 year history and the passionate figure of people handing down its traditions!
Shinjo & Mogami Tour
We are bringing you the highlights of this 3-day 2-night stay involving hot springs,
making soba noodles and traditional crafts.
A place for producers and buyers to interact
～Kito Kito Marché～
This citizen participation based market is held on the 3rd Sunday of every month from May to November.
The reason for this place's popularity is being able to enjoy a variety of different flavors in one place.
Best souvenirs from the trip in Shinjo!
-Best 8 Shinjo Souvenirs-
A number of souvenirs characteristic of Shinjo such as historical traditional handicrafts,
famous regional brand name confections and popular sweets.
Message from SHINJO
Shinjo city located in the northeastern region of Tohoku in Japan - Yamagata prefecture, which is surrounded by lush mountains, the colors of the four seasons are beautiful! You can enjoy scenic views throughout the year. We would like to tell the story of the charm of the beautiful city "Shinjo" where nature and people coexist and where are lot of special products such as rice, vegetables, fruits and traditional craft items.